![]() ![]() That being said, these limitations are minimal compared to the benefits of Whatsapp for your business. A separate number needed: To use WhatsApp Business, you must have a separate phone number available (or be willing to turn your personal WhatsApp user account into a business account) as each app requires a unique phone number - a potential hurdle if you were planning to grant access to other members of your team. ![]() ![]() Good news for Ecwid merchants: you can easily set up WhatsApp bot with the WhatsApp Plugin from Ecwid App Market. However, if you’d like to integrate a chatbot for advanced functionalities (such as personalized product recommendations, abandoned cart recovery, etc.), you’ll need to obtain the WhatsApp Business API (which is geared more towards larger businesses). Extremely basic automation: As mentioned, you can set a welcome and away message, which is helpful.Here are a couple of cons to WhatsApp Business: Limitations to WhatsApp BusinessĪs with any marketing channel (or just about anything in life), there’s room for improvement. And for time when you are away from your phone, use Away messages to indicate when you’ll return and respond to messages. You can engage even more with your customers by sending them a Greeting message as an introductory welcome when they first reach out. Get stats: WhatsApp also generates reports for basic metrics like the number of messages sent, delivered, and read, which can also aid your understanding of customer behavior and analytics.Build distribution lists: WhatsApp Business allows you to create broadcast lists to distribute the same message to many users in one go.Plus, you can easily manage your chats with filters to sort by unread messages, groups, or broadcast lists. Segment your customers: You can organize your contacts or chats with labels for easy retrieval.Simply press / to select a quick reply and send. Save time with preset responses: The platform lets you create predetermined messages to answer some of your customers’ FAQs.Display your catalog: There’s a section in your business profile where you can showcase your products and/or services along with brief info, such as prices, photos, and a link to the product card on your website.Here are a few advantages of using the business version of the app for your e-commerce store: Pros of WhatsApp BusinessĪside from WhatsApp’s colossal popularity for chatting with friends and family members, your customers are likely also interacting with business accounts like yours. What does all this mean for you? Mostly that WhatsApp Business is a tried-and-true channel for growing a small business, and you’re leaving a ton of money on the table if you’re not leveraging it for your e-commerce store.īefore we dive into the how-tos, let’s take a quick look at the pros and cons of this popular chat platform. For example, in India, Bengaluru-based eyewear brand Glassic has told us that 30 percent of its new sales are generated through WhatsApp Business, - WhatsApp announced in a blog post. We’re excited that we’ve helped millions of businesses grow. In January 2018, WhatsApp launched a variant of the app called WhatsApp Business, meant for business owners looking to capitalize on WhatsApp’s remarkable popularity and usage. It’s available in more than 180 countries and 60 different languages.Īll that traffic presents a stellar opportunity for businesses - especially small businesses and e-commerce stores like yours - to market their products, generate leads and interest, build brand awareness, and even boost sales. Launched all the way back in 2009, WhatsApp is by far the most popular mobile messenger app in the world, with over two billion monthly active users. ![]()
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